This article analyzes the ongoing controversy in consciousness science surrounding Integrated Information Theory (IIT) from a sociological perspective. Drawing on Frickel and Gross’s (2005) framework of Scientific/Intellectual Movements (SIMs), the study examines four key social processes that enabled IIT’s emergence and consolidation as a successful SIM: (i) the role of high-status actors rooted in ties to Nobel laureates, (ii) entrepreneurial resource mobilization through an adversarial collaboration program, (iii) sustained micromobilization within a major conference venue, and (iv) the str
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